Privacy Policy

Last Updated: January 2026

Happy-Ness ("we," "us," "our," or "Company") operates the website happy-ness.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using happy-ness.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We collect information in various ways, including:

• Personal Information: When you voluntarily submit information through forms, such as your name, email address, and phone number.
• IP Address: Your device's Internet Protocol (IP) address is automatically collected when you access the Site.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on the Site.
• Usage Data: Information about how you interact with the Site, including pages visited, time spent on pages, clicks, and referral sources.
• Device Information: Data about your device type, operating system, browser type, and unique device identifiers.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand user behaviour, traffic patterns, and Site performance through analytics tools.
• Affiliate Tracking: To track referrals to casino and betting app partners and attribute commissions accurately.
• Site Improvement: To enhance the functionality, usability, and content of the Site.
• Marketing Communications: To send you promotional materials and updates (with your consent).
• Fraud Prevention: To detect and prevent fraudulent activity and ensure Site security.

Cookie Policy

Happy-Ness uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Track user behaviour to help us improve the Site.
• Affiliate Cookies: Track clicks and referrals to casino partners for commission purposes.
• Marketing Cookies: Used for retargeting and personalised advertising.

Opt-Out Options:

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impact Site functionality. You can also opt out of analytics tracking through Google Analytics' opt-out browser extension.

Third-Party Links

The Site contains links to third-party websites, including casino operators and betting applications. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly recommend reviewing the privacy policies of any third-party site before providing personal information or engaging with their services.

We are an affiliate site and receive compensation when you access casinos and betting apps through our links. However, we do not control their data collection or privacy practices.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can request that we limit how we process your data.
• Right to Data Portability: You can request your data in a structured, commonly used format.
• Right to Object: You can object to certain processing, including direct marketing.
• Right to Withdraw Consent: You can withdraw consent for processing at any time.

To exercise any of these rights, please contact us at the email address provided below.

If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. Please contact us for more information about your specific rights.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:

• Personal information provided through forms is retained for up to 3 years.
• Analytics data is retained in accordance with our analytics provider's policies (typically 26 months).
• Affiliate tracking data is retained in accordance with affiliate program requirements.
• Cookies are retained based on their type and your browser settings.

If you request deletion of your data, we will remove it within 30 days, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wishes to exercise your privacy rights, please contact us:

Email: [email protected]
Website: happy-ness.co.uk

We will respond to your request within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

ICO Contact Information:
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk